Many parts of this book build on the business game Enterprise ProfitAbility ® , developed by ProfitAbility ® Business Simulations. You will see a pictorial representation of the finances of a business in Chapter 2 and it will be referred to throughout the book. In other sections, examples will be given of six companies (Ace, Best, Cool, Demon, Excel and First) competing with one another in this business simulation and so again you can refer to the picture of the business in Chapter 2 if you find this helpful.